Lead Magnets, Lists & Levelling Up
With Claire Lockey
A CPD Certified Ten Week Group Programme For Ambitious Virtual Assistants and Service Providers Who Want To Master The Art of Using Lead Magnets To Attract Ideal Clients and Make More Sales.
Tell me more!
Become CPD Accredited in Lead Magnet Strategy
Learn How To Attract Ideal Clients, Hit Your Income Goals And Accelerate Your Business Growth.
So you can stop being a slave to social media, wondering if you'll make enough to make ends meet each month and worrying about where (and when) your next client will appear.
I Want To Become Certified!I know how hard it can feel to grow a service-based business. When I started my business in 2017, I was a VA charging just £12 an hour.
I know how frustrating it is when you're really bloody good at what you do, but you just can't seem to get in front of the right clients. (Instead, you're stuck selling 5-hour retainers to clients who don't want to commit and ask for discounts.)
The pressure, anxiety and hours spent creating social media posts that go by unnoticed and get only a handful of likes (usually from your business besties).
The mental load, worry, and emotional overwhelm from the financial rollercoaster (one month you're on the up and the very next you're not sure you are even going to break even).
You wonder whether it will ever get any easier or, if you'll ever hit your financial goals (the ones that truly would change your life...)
Yep, Sounds Familiar...
The reality is, building a profitable business isn't easy (despite what people on social media say).
It takes courage, patience, confidence, skill and strategy.
If you want to take your business to the next level, you need to know exactly what problems you solve and who you solve them for because (and I know you already know this!) you can't be everything to everyone.
You need to know exactly who your ideal clients are, their problems, and how your offers and services solve them.
But the problem is, even if you know all this, it doesn't matter how good you are at what you do if no one else does.
That comes down to your marketing. But, if you are solely relying on fast-paced social media (where people have the attention span of a toddler) to make sales, then you're not making your life very easy.
But that's where lead magnets can help you. A strategic, valuable tool that can help you attract ideal clients on autopilot, grow an email list of pre-qualified leads and make more sales without constantly having to be 'on' in your business.
And I'm here to teach you EVERYTHING you need to know.
I’m Claire, a Business Coach & Mentor
Over the last six years, lead magnets truly have changed my life. They helped me find a niche as a VA when I moved away from general admin services and instead specialised in building lead magnets and sales funnels for amazing women worldwide. This helped me triple my income and halve my working hours in 18 months, and that was just the start!
Now three years later, I’m sharing my skills and expertise as a Coach and Mentor and using lead magnets to sell out my services. I've launched six courses in the last three years. Through those and my 1:1 coaching, I empower women in business to gain the knowledge and learn the strategies they need to leverage their skills and use content marketing to build their own happy and profitable businesses.
With ten years of training expertise and writing accredited courses, I'm truly passionate about creating high-quality training that's going to teach you the skills you need to see real results. Now, I'm going to help you learn how to use lead magnets to grow your business and become CPD Certified so you can help your clients do it too.
I'd LOVE to learn from you!WHAT MY CLIENTS SAY:
If you are:
👉 A service provider (virtual assistant, coach, copywriter, graphic designer etc.) who's bringing in some money but isn't hitting the income goals you dream about;
👉 Relying on word-of-mouth referrals and networking (which brings in some not-so-ideal clients) and don't have a steady stream of ideal clients waiting in the wings;
👉 Feeling the pressure to create tons of new content because your only presence in the online space is through social media (but even that's not working);
👉 Ready to start growing your business but unsure where to begin and need some support and accountability to get off the starting blocks (because you keep getting to busy focusing on what everyone else is doing);
👉 Constantly dancing between feeling like a total #bossbabe who has 'got this' to being paralysed with imposter syndrome and doubting everything you do (often with only moments in between the two!)
Then keep reading, because I have the perfect solution for you, lovely...
Introducing...
Lead Magnets, Lists & Levelling Up isn't just a course.
It's a CPD CERTIFIED ten-week, high-touch, practical group programme where you will learn the skills, knowledge and strategy you need to create incredible lead magnets so you can attract and work with more of your ideal clients.
You'll also learn how to use your new skills to create profitable new packages that you can sell and, support your clients to get the same results.
Yes, This sounds AMAZING!
Learning
In-depth, practical learning with eight live lessons, bonus training sessions to support your learning, worksheets and ebooks.
Feedback
Numbers are capped so you are more than just a name in the chat, so I can offer you personalised feedback to help you progress.
Support
You'll have a dedicated FB community and support threads and two live Q&A sessions to be able to access help when you need it.
Resources
You'll have a wealth of incredible resources to support and compliment your learning, including trainings, templates and prompt files.
The Investment (Earlybird!)
What You'll Learn:
✔️ The different formats and strategies of lead magnets and when you might choose to use them in your business.
✔️ How to choose the perfect topic for your lead magnet to attract your ideal clients and help you achieve your goals.
✔️ How to build gorgeously branded, high-quality eBooks and workbooks in Canva.
✔️ How to build a highly converting landing page ( including copy and graphics with step-by-step tutorials for three main platforms - Mailchimp, Mailerlite and Kajabi).
✔️ How to set up your email list and automation, including using tags to segment your audience.
✔️ What an email nurture sequence is, how to build trust through emails and how to write powerful copy (with incredible prompt resources).
✔️ How to write subject lines your reader will open (with an amazing ebook guide).
✔️ How to market your lead magnet and direct traffic to the top of your funnel.
✔️ How to create promotional Canva graphics (with live training!)
✔️ How to troubleshoot and optimise your funnel to increase conversion rates.
✔️ How to monetise your new skills and create and sell profitable lead magnet packages to your clients!
A FULL Breakdown of What's Included:
✔️ 8 x LIVE training sessions
✔️ 2 x LIVE Q&A and tech support calls
✔️ Dedicated Facebook Group to ask for feedback, to ask questions, for accountability and community!
✔️ Personalised feedback and support to support you in developing your ideas, your copy, your strategy and your marketing.
PLUS your bonuses:
✔️ Canva training session teaching you how to create amazing graphics to promote your lead magnets (taught by a Canva Creator and Canvassador Expert)
✔️ 2 x Exclusive Canva eBook Templates (with a license to use these for client work)
✔️ CPD Assessment and Certification to evidence you've achieved the required standard achieved.
PLUS - worksheets, prompt files and eBooks to support you and that you can refer back to time and time again.
Dates: Our first session will take place w/c the 1st of May, 2023, and the final session will take place on w/c 16th of July, 2023. All schedules will be sent out and confirmed when doors close. (All sessions are recorded!)
This sounds AMAZING, I'M IN!Our module breakdown:
Your Ideal Client
- Who they are and where to find them
- How to understand what they need
- Why they should work with you!
Creating your Lead Magnet
- Understanding the different types
- Choosing the perfect topic
- Creating your content
Landing Page & System Set Up
- Creating your landing page (including copy and imagery)
- Using opt-in forms to capture details
Creating Your Email Sequence
- Deliver your resource
- Writing your nurture sequence
- Setting up your list, automation and tagging
Marketing & Traffic
- Understanding customer touchpoints
- Marketing your lead magnet
- Captions, copy & graphics
Nurturing Your List
- How to nurture your list & housekeeping tips
- Frequency and email ideas
- Next step email marketing strategy
Funnel Optimisation
- Understand how to optimise your funnel to improve performance
- Funnel troubleshooting and understanding open rates
Selling Lead Magnet Packages
- Monetize your skills
- Lead magnet services & packages
- How to market your packages
*Week three and week six will be our implementation and live Q&A and support call weeks.
As well as your live training and Q&A support session, each module comes with additional support resources, including ebooks, worksheets, templates and prompt files to supplement, enhance and help embed your learning. You will be able to use these to support your time and time again in your business and with your clients.
CLIENT LOVE:
"The resources were outstanding and really informative too. I love the way the information was presented."
Live Canva Training Masterclass
I've worked with Canva for the last five years and am a Canvassador Group Expert and Canva Creator. I'm going to teach you how to create incredible graphics to promote your lead magnets.
Canva ebook templates & prompt files
As part of your bonus, you will have access to 2 Canva ebook templates (with licence to use for your clients) and numerous other prompt files and cheatsheets to make your life easier!
Technical Training
You will get three step-by-step training videos showing you exactly how to set up a lead magnet funnel on Mailerlite, Mailchimp and Kajabi, from the landing page design to setting up automation and connecting your emails
What makes Lead Magnets Lists & Levelling Up Unique? (Well, there's ALOT!)
- This is the ONLY CPD Certified course available in lead magnet strategy, helping you stand out from the crowd to potential clients and an incredible selling point for your services.
- I don't just teach you enough to get by or tell you what to do so you can copy a process - I help you understand the WHY so you understand each step of the process giving you a depth of knowledge and understanding that will provide value to you for years to come. This won't only benefit you in your business but also elevate the services you provide to your clients.
- You will leave this course with the knowledge and confidence you need to use lead magnets successfully in your own business, but also to go on to offer this as a service to your clients if you want to (we even have a whole session on how to create and sell lead magnet packages to your clients).
- Before I became a Coach, I was a service provider. I spend three years DOING this work and building lead magnet funnels for my clients. This allows me to understand this process as a service provider and offer you a unique blend of insight and practical training.
- I've used numerous lead magnets in my own business, helping me make passive income, welcome new clients and sell out courses.
- I coach and mentor my clients in using lead magnets as a strategy every single day. This course allows you to access high levels of personalised support and feedback (that you won't see elsewhere) at an incredible price point.
- You learn (and are supported) at every single step of the process. I teach you how to create and build the funnels, so you are empowered to use your new skills repeatedly (for you and your clients!).
The Investment (Earlybird!)
