For Virtual Assistants ready to niche down, level up and get paid more.

 

Because if you don’t want to keep doing crap jobs, being underpaid, living hand to mouth each month and saying yes to things that should be a no - you need to stop doubting yourself, start standing out and stepping into the business you truly want to be running with services, prices and clients that you deserve.

 

JOIN THE VA EVOLUTION
And you know what? I remember how utterly shit doing those things feels.
  • Working so many hours, not knowing where the time was going but still feeling constantly panicked about how much money (or lack of!) I was making.
  • Constantly anxious about where my next client was coming from and therefore said yes to any clients (even if they weren't ideal) and giving discounts to get them over the line.
  • Resentful at the end of the month as I sent out my invoices, knowing my clients had got far more than they’d paid for.
  • Struggling to have boundaries and clients expecting 24/7 support whilst paying for 5 hours a month (yep, those 10 pm WhatsApps…) 
  • Frustrated at clients nitpicking over how long I’d spent on tasks.
  • Knowing I was capable of so much more, but scared to make a change.
Yep, Sounds Familiar - I'd Love to Change That Though
I know you because I was you. I started my business as a VA, charging £12 an hour.

That was until two years in. I’d clawed my way up to making £2k a month, but boy, was I putting in the hours. I’d had enough.

I decided that if I wanted to make a name for myself, I had to niche down and start doing more of the stuff I was really good at, so I became The Content Stylist specialising in content marketing, training development, visual assets and strategy. 

  • I stopped hiding and started becoming visible.
  • I became intentional in my actions and more confident in my messaging.
  • I focused on using my best skills and experience and learned how to leverage my time, monetise my skills, and package my services. 

The result? Niching down helped my bank balance go up - it was simple as that.

I started working with more ideal clients, hitting consistent £4-5k months and halved my working hours in 18 months as a done-for-you provider. 

 

It changed my life, and now, I help women like you change yours.

 

For the last four years, I’ve coached and trained thousands of female entrepreneurs, helping them shift from generalists to specialists, put together profitable packages and services, and create powerful content and marketing to earn more money for their families doing the work they love.

I'm Ready to Stop Hiding

You're hiding by calling yourself a VA when, in reality, you know you're so much more.

You are I both know you're good at what you do. You have skills by the bucketload and years of experience, and your clients LOVE you.

✅ But you're still doing the jobs you were when you started, your clients haven't had a pay increase in years, and your rate is nowhere near where you want it (or need it to be).

✅ You've been in business long enough now to know you're playing small by undercharging and undervaluing what your skills and experience are worth. 

✅ Deep down, you know that by calling yourself a VA, you're underselling yourself.

But if you aren't a VA... what are you?

Let's find out...

Put off by the thought of niching because you think it involves picking 'one thing'?

 

This is a common fear for so many women I meet.

  • You feel that by niching, you're backing yourself into a corner, which will reduce your opportunities for work and making money.

  • Because you are multi-skilled and can do so many different things, it feels backward to offer less if you can do more.

  • You think of yourself as a jack of all trades with no 'one thing' that really stands out and makes sense to niche into. 

Sound Familiar? 
 

In VA Evolution, I'm going to help you explore your skills, find the common thread in your work, and understand what makes you unique as a service provider (spoiler... it's you!). Why? so you can do the work you love while working with more of your ideal clients and making the money you truly desire.

 
Because niching isn't about picking 'one thing'. It's about finding an area of focus in your work that leverages your BEST skills and expertise so you can tell people about it more easily, stand out and be noticed.

 

Definition of niche - "A situation or activity specially suited to a person's interests, abilities, or nature." - Free Dictionary.  

 

Join the VA Evolution
What happens when you niche down, level up and go from generalist to specialist...
YOU GO FROM THIS:
TO THIS:

Struggling to talk about yourself and your business because you don’t know what makes you different, so if someone asks you ‘why you,’ you’re stuck with what to say.
Being able to confidently tell people who you are, what you do and how you can help them. You know exactly who your ideal clients are, where your expertise lie and what to call yourself.

Finding it difficult to market yourself and get clients directly, so you end up working as an associate for not enough per hour (building someone else's business instead of your own!).
Being able to create compelling content that's clear, valuable and starts conversations with more of the right people. Signing your own clients directly, doing work you love and at rates that feel good.

Being stuck trading time for money and doing everything you CAN do, rather than focusing on the work you LOVE to do because you don't know how else to sell your skills and services.
Being able to identify the work you love to do, the skills you have and understand how to package them up, market them and sell them to people who see the value in what you do.
It is time to get off the fence and decide. Is it going to happen one day, or is today day one?

Just £497

6 Months of Support, Learning and Community

  • Access to a Private Facebook Community
  • Monthly in-depth training blending business and personal development
  • Accountability and implementation to help you take action and see results in your business
  • Weekly Q&A Support so you always have somewhere to ask questions and receive next step support
  • Monthly Hot Seat - receive laser-focused coaching and mentoring
  • Monthly Content Prompts for social media so you're never stuck with what to post again
  • Monthly Content Clinics for personalised support to elevate your copy, graphics and messaging.
BECOME A MEMBER OF THE VA EVOLUTION
What's Included:
MONTHLY

Training & Implementation

Monthly training sessions to enhance your knowledge and equip you with proven strategies and techniques along with accountability an implementation so you have the support you need to take action with what you learn.

From cultivating a growth mindset, pricing, packages and sales to your content creation, training sessions will cover a range of topics tailored to helping you find, step into and own your niche/expertise.

WEEKLY

Coaching & Mentoring

Every week there will be a Q&A thread so you can ask questions and receive tailored support in your business to help you move forward. There will also be a live monthly call where you'll have the opportunity to have time together in person and receive laser hot seat coaching. You will also find huge value in listening to the other questions being asked and answered!

MONTHLY

Content Prompts & Content Clinics

Every month I will share content prompts so you can consistently produce engaging and impactful content without having to come up with the ideas! In addition, there will be a monthly content clinic so you can receive personalised feedback to elevate your content, graphics and messaging.

DAILY

Exclusive Community

Everything will take place in our exclusive FB group where you'll be part of a gorgeous community of likeminded women to support you and cheer you on so you never have to feel alone in your business. There will be member spotlight, skills exchange opportunities and general gorgeous vibes of women supporting women.

 
PLUS AN INCREDIBLE BONUS WORTH £497!

Wellbeing & Performance Clinics

Every month, the wonderful Lauren Lepley will be coming in to hold a session centred around optimising human performance to support you in building your business. Sessions will include topics such as hormone health, intertwining personal well-being with business success and creating a life of energy, flow and happiness.

Lauren is a dynamic force in the health and wellness industry with three pioneering businesses. Lauren is renowned for her unique and effective approach to personal growth and business success. As a certified positive psychology coach and 360 health practitioner, she expertly bridges the gap between health and life satisfaction, ensuring her clients achieve success without the risk of burnout or overwhelm.

JOIN THE VA EVOLUTION

Hey lovely, I'm Claire,

I support women running service-based businesses to stop trading time for money so they can build profitable, sustainable and happy businesses doing the work they really shine at.

  • I call myself a Coach, Mentor and Educator because I'm all three. I don't just ask you questions; I don't just tell you what to do or teach you and leave you to it. I combine all three methods to give you a 360-degree support experience.

  • I have fifteen years of experience in the personal development sector. I'm a PTTLS trainer, a qualified Career Advisor, and I have a L7 Master's Degree in Senior Leadership and Strategic Management.

  • I have two businesses: my coaching and mentoring business and a skills focused training company called The Skills Blueprint Ltd. I run both businesses around my son, working 25 hours a week. I operate a life-first policy.
  • I've worked closely with Canva for five years (It's how I built my niche as a done-for-you provider!) I am a Canva Creator (design templates for Canva and have over 1 million exports of my template designs have created $25k in passive income, and I have written and delivered training for their audience of 300k. 

But what makes me different? What's MY niche and area of expertise?

  • I help you find yours! I have 15 years of experience working in the personal development and skills sector, helping people identify and market their skills for success in career, life, and business.
  • I started my business as a VA in 2017, so I get it! I've built a successful done-for-you business by niching—stepping into and leveraging my expertise, building a reputation, and learning how to position myself and stand out.
  • I've spent the last four years coaching other women to do the same. I have courses and group programmes all focused on helping women go from generalists to specialists so they can earn more, work less and do more of the work they love.
Come and Join Me

Are you ready to evolve?

  • You're a VA who is much more than 'someone who does the admin'. You're ready to stop giving away so much of your knowledge and expertise for free.
  • You're ready to step into your skills and expertise and position yourself more confidently as the expert you are. You're ready to get the clarity you need and start building your name as a do-go in your field.
  • You're ready to start making more money using the incredible skills and experience you have. You're ready to stop trading time for money and 'getting by' each month.
If any of these sounds like you, you’re exactly where you need to be. Join the VA Evolution and get the specialised support you need to elevate your business to its next level of success.

 

Join the VA Evolution

Just £497

6 Months of Support, Learning and Community

  • Access to a Private Facebook Community
  • Monthly in-depth training blending business and personal development
  • Accountability and implementation to help you take action and see results in your business
  • Weekly Q&A Support so you always have somewhere to ask questions and receive next step support
  • Monthly Hot Seat - receive laser-focused coaching and mentoring
  • Monthly Content Prompts for social media so you're never stuck with what to post again
  • Monthly Content Clinics for personalised support to elevate your copy, graphics and messaging.
BECOME A MEMBER OF THE VA EVOLUTION
If you're still reading, there's something holding you back. Here's some FAQs to help you decide if this is right for you.